Get the full picture.
We talk through your business, what’s working and where you need support.
INDEPENDENT HOSPITALITY CONSULTANCY
A stronger business behind every great experience. Practical support with your people, your operations and your bottom line.
Talk about your businessFor the people who put everything into hospitality.

LESS FIREFIGHTING. MORE FORWARD THINKING.
Busy services. Tight margins. A team that needs you everywhere. When you’re deep in the day-to-day, it can be hard to see what needs to change.
Animo brings an operator’s perspective and a clear plan. We help you find what’s holding the business back, work out what matters most and put practical improvements into action.
HOW WE HELP
Bring order to the everyday. Clearer processes, better event planning and tools your team can use when the pressure is on.
Food you’re proud to serve, priced and planned with the business in mind. Understand your costs, simplify delivery and protect your margin.
Turn a promising space into a considered hospitality offer. Shape your packages, guest experience and operating plan around what your venue can deliver.
MEET SAM OWEN
Hospitality only works when the business behind it works too.
I’m Sam, the operator behind Salted Orange Food Company. I know the realities of delivering events, managing teams and making the numbers work while keeping the guest experience front and centre.
Animo brings that experience to other independent businesses. Expect honest conversations, straightforward advice and practical support shaped around how your business actually runs.
Sam OwenFOUNDER, ANIMO HOSPITALITY
HOW WE WORK TOGETHER
We talk through your business, what’s working and where you need support.
We agree the priorities, the scope and what a useful result looks like for you.
We turn the plan into practical changes, with support where you need it.
LET’S TALK
Tell Sam a little about your business and the challenge you’re facing. We’ll take it from there.
Start a conversationContact Sam via Salted Orange: enquiries@saltedorange.co.uk