Introductory call
Free
20 minutes online to understand your challenge and establish whether we can help. Discovery only; detailed advice is a separate service. Choose a time
INDEPENDENT HOSPITALITY CONSULTANCY
Make good
hospitality
work better
Practical support with food operations, costing and systems to help your kitchen run well, manage food safety and make commercial sense.
Book a free 20-minute callFor the people who put everything into hospitality.
AN OPERATOR’S PERSPECTIVE
I still run a
hospitality business
Sam Owen, founder of Salted Orange Food Company and Animo Hospitality Ltd.
Clear costsWorkable systemsBetter decisions
LESS FIREFIGHTING, MORE FORWARD THINKING
You know hospitality
Let’s make the business
side work harder
Between busy services, tight margins and a team that needs you everywhere, it can be hard to step back and see what needs to change.
Animo brings an operator’s perspective and a clear plan. For pubs and restaurants, heritage and community venues, rural developments and independent caterers, we connect the food, the workflow and the numbers. Whether you’re improving an existing operation or starting from scratch, we help you work out what matters most.
HOW WE HELP
From the first review
to a working operation
01
Food operation review
A focused look at how your food operation runs, from kitchen workflow and staffing to costs and service. A site visit followed by a written report gives you prioritised actions and a clear place to start.
02
Menu and margin costing
Understand what each dish costs and contributes through recipe costing, gross profit analysis and repricing, with a working costing sheet your team can maintain.
03
New food operation design
Build your new café, venue or hospitality concept around the space and the people using it, with a considered kitchen layout, equipment specification, service logistics and operating model.
04
Compliance and food safety systems
Put clear food safety procedures into everyday practice with HACCP frameworks, allergen controls, risk assessments, method statements and supplier onboarding tailored to your operation.
05
Systems and AI enablement
Give your team costing sheets, standard operating procedures, specification templates and enquiry workflows they can keep using, developed alongside our core consultancy services and checked before delivery.
MEET SAM OWEN
Built on experience
at the sharp end
2014Salted Orange
established
established
Hospitality only works when the business behind it works too.
I’m Sam Owen, Managing Director of Salted Orange Food Company, established in 2014. Weddings, corporate events, conferences and formal dinners have given me first-hand experience of the payroll, margins, food safety and service decisions behind a hospitality business.
Through Animo Hospitality Ltd, my separate consultancy company, I bring that current operating experience to other independent businesses with honest conversations, clear priorities and practical support.
Sam OwenFOUNDER, ANIMO HOSPITALITY
FIND YOUR STARTING POINT
What does your
business need next?
Answer three quick questions for a suggested starting point. We’ll confirm the right scope and fee together before any work begins.
YOUR SUGGESTED STARTING POINT
Email Sam about thisOpens your email app with a summary you can edit before sending.
Explore all packages and fees
Advice session
£300
90 minutes online, focused on a specific operational or commercial question.
Food operation review
£2,750
One day on site and one day reviewing findings and writing your prioritised action report.
Menu and margin costing
£3,950
Approximately three days of work covering up to 40 dishes, including a working costing sheet.
New food operation design
£6,500–£9,500
Typically five to seven days covering kitchen workflow, equipment, service logistics and your operating model, with the scope agreed per project.
Ongoing support
£750 / month
Up to four hours per month with a three-month minimum and any additional work agreed separately.
No VAT is currently charged. Travel costs and payment terms are agreed in your proposal.
HOW WE WORK TOGETHER
Start with a conversation
Leave with a direction
Get the full picture
A free 20-minute online discovery call establishes the challenge and whether Animo is the right fit. Book your call
Find the right focus
We agree the scope, deliverables, fee and timetable in writing before work starts.
Make progress happen
You receive prioritised actions and the agreed working tools and documentation to put them into practice.
PRIVACY & COOKIES
Clear about
your information.
Last updated: 10 September 2026
Privacy notice
Animo Hospitality Ltd respects your privacy. This notice explains what personal information we collect through this website, why we use it and the choices available to you.
Who we are
Animo Hospitality Ltd is registered in England and Wales under company number 17140071. Our registered office is 60 Main Street, Lincoln, LN4 3PX. For privacy questions, contact hello@animohospitality.co.uk.
Information you choose to send us
If you email us, book a call through Microsoft Bookings or use the support finder, we may receive your name, email address, business details, location and the information you include about your enquiry. The support finder keeps your answers in your browser until you choose to open an email. It does not send answers to us automatically.
How we use it
We use enquiry and booking information to respond to you, assess whether Animo can help and prepare or provide consultancy services. If you become a client, we may also use relevant contact and business information to administer the engagement, issue invoices and meet legal or accounting obligations.
Our legal basis
We use information provided for an enquiry because it is necessary to take steps at your request before a contract. We use client information to perform a contract and to comply with legal obligations. We may retain limited records where we have a legitimate interest in keeping an accurate business record or responding to a complaint.
Who receives your information
We do not sell personal information. We may share information with service providers that help us operate the business, such as Microsoft 365 for email, professional advisers, insurers and subcontractors where necessary for an agreed engagement. We require appropriate confidentiality and data protection arrangements.
How long we keep it
We keep enquiry information only for as long as needed to respond and maintain a reasonable business record. Client and financial records are kept for the periods required by law or needed to manage contractual and legal obligations, then securely deleted or anonymised.
Your rights
Subject to legal exceptions, you can ask for a copy of your information, correction of inaccurate information, deletion, restriction of processing or to object to certain uses. Contact us at hello@animohospitality.co.uk. You can also complain to the Information Commissioner’s Office.
Cookie notice
This website uses essential cookies and, if you agree, Google Ads measurement to help us understand which adverts lead to enquiries. Google Ads measurement is disabled unless you accept optional cookies. The support finder keeps your answers in temporary browser storage until you choose to send them by email. The support finder does not store your answers beyond the current page unless you choose to send them by email.
You can change your choice at any time by clearing this site’s storage or contacting hello@animohospitality.co.uk. We will update this notice if the services used change.
Questions about this notice? Email hello@animohospitality.co.uk.
LET’S TALK
What would make
your business better?
Tell Sam about your business, its location and the challenge you’re facing. We’ll discuss the right next step.
Book a discovery call Email SamLincolnshire & the East Midlands in person, UK-wide remotely
For Animo enquiries, contact Sam at: hello@animohospitality.co.uk