Introductory call
Free
20 minutes online to understand your challenge and establish whether we can help. Discovery only; detailed advice is a separate service.
INDEPENDENT HOSPITALITY CONSULTANCY
Make good
hospitality
work better
Practical support with food operations, costing and systems to help your kitchen run well, manage food safety and make commercial sense.
Talk about your businessFor the people who put everything into hospitality.
AN OPERATOR’S PERSPECTIVE
I still run a
hospitality business
Sam Owen, founder of Salted Orange Food Company and Animo Hospitality Ltd.
Clear costsWorkable systemsBetter decisions
LESS FIREFIGHTING, MORE FORWARD THINKING
You know hospitality
Let’s make the business
side work harder
Between busy services, tight margins and a team that needs you everywhere, it can be hard to step back and see what needs to change.
Animo brings an operator’s perspective and a clear plan. For pubs and restaurants, heritage and community venues, rural developments and independent caterers, we connect the food, the workflow and the numbers. Whether you’re improving an existing operation or starting from scratch, we help you work out what matters most.
HOW WE HELP
From the first review
to a working operation
01
Food operation review
A focused look at how your food operation runs, from kitchen workflow and staffing to costs and service. A site visit followed by a written report gives you prioritised actions and a clear place to start.
02
Menu and margin costing
Understand what each dish costs and contributes through recipe costing, gross profit analysis and repricing, with a working costing sheet your team can maintain.
03
New food operation design
Build your new café, venue or hospitality concept around the space and the people using it, with a considered kitchen layout, equipment specification, service logistics and operating model.
04
Compliance and food safety systems
Put clear food safety procedures into everyday practice with HACCP frameworks, allergen controls, risk assessments, method statements and supplier onboarding tailored to your operation.
05
Systems and AI enablement
Give your team costing sheets, standard operating procedures, specification templates and enquiry workflows they can keep using, developed alongside our core consultancy services and checked before delivery.
MEET SAM OWEN
Built on experience
at the sharp end
2014Salted Orange
established
established
Hospitality only works when the business behind it works too.
I’m Sam Owen, Managing Director of Salted Orange Food Company, established in 2014. Weddings, corporate events, conferences and formal dinners have given me first-hand experience of the payroll, margins, food safety and service decisions behind a hospitality business.
Through Animo Hospitality Ltd, my separate consultancy company, I bring that current operating experience to other independent businesses with honest conversations, clear priorities and practical support.
Sam OwenFOUNDER, ANIMO HOSPITALITY
FIND YOUR STARTING POINT
What does your
business need next?
Answer three quick questions for a suggested starting point. We’ll confirm the right scope and fee together before any work begins.
YOUR SUGGESTED STARTING POINT
Email Sam about thisOpens your email app with a summary you can edit before sending.
Explore all packages and fees
Advice session
£300
90 minutes online, focused on a specific operational or commercial question.
Food operation review
£2,750
One day on site and one day reviewing findings and writing your prioritised action report.
Menu and margin costing
£3,950
Approximately three days of work covering up to 40 dishes, including a working costing sheet.
New food operation design
£6,500–£9,500
Typically five to seven days covering kitchen workflow, equipment, service logistics and your operating model, with the scope agreed per project.
Ongoing support
£750 / month
Up to four hours per month with a three-month minimum and any additional work agreed separately.
No VAT is currently charged. Travel costs and payment terms are agreed in your proposal.
HOW WE WORK TOGETHER
Start with a conversation
Leave with a direction
Get the full picture
A free 20-minute online discovery call establishes the challenge and whether Animo is the right fit.
Find the right focus
We agree the scope, deliverables, fee and timetable in writing before work starts.
Make progress happen
You receive prioritised actions and the agreed working tools and documentation to put them into practice.
LET’S TALK
What would make
your business better?
Tell Sam about your business, its location and the challenge you’re facing. We’ll discuss the right next step.
Start a conversationLincolnshire & the East Midlands in person, UK-wide remotely
For Animo enquiries, contact Sam at: hello@animohospitality.co.uk